DHFL Insurance breaks gender stereotype with its new digital campaign.

CocoDHFL Insurance has recently come up with a digital campaign for its two-wheeler policy – CocoRide.

The campaign #CareMoreHaveMore showcases how a bit of extra care take today can help in ensuring a more prosperous future. It also focuses on the key aspect of women empowerment.

Conceptualized by Hypercollective, the campaign, addresses two-wheeler owners revealing how insuring one’s two-wheeler vehicle today can provide long-term benefits. According to Vijay Sinha, CEO of DHFL Insurance, a major fraction of the two-wheeler on the roads are uninsured and their owners are not well informed about the the available insurance plans when compared to four-wheeler. “The idea was to emphasise the need and benefits of a motor insurance policy, without showcasing a dire situation, which is often when a person thinks of insurance. We also intended to influence two-wheeler owners to renew their insurance,” he adds.

The campaign also highlights women empowerment through a heart-warming coming-of-age story that lets us break stereotypes not explored before. Through this story, the brand aims to empower individuals to learn and be able to take care of the things that matter to them, thereby helping them have more of those things. KV Sridhar, founder and CCO, Hypercollective, says, “When you care for things, they last longer. To express this thought, we wanted to exploit the relationship between a father and daughter in the thick of riding a motorbike. Had it been about a boy, it would have very simple. So in a way, this is also a socio-cultural story.”

Watch the digital advertisement here: